What is Hot Stamping? Or, you may have heard it in Foil Stamping, or Gold Stamping or etc. Actually, Hot Stamping is a printing method which a colored foil is transferred onto a surface using high temperature. So now,  the next question is: how is it done? First of all, printers will make a piece of metal plate, and carve on your designs onto the plate. This carve metal plate will be the tool being used to transfer the foil onto the print surface. Illustration below shows how it works for hot stamping.

And, here is how it looks.

Hot stamping or foil stamping has been widely used on prints today. For example, business cards, greeting cards, invitation cards, book covers, labels, stickers, packaging and many more. It surely looks outstanding because the foils has a shiny and glossy visual effect.

Read More: What Sticker Material Types Should You Use?

Commonly, Hot Stamping is available in the colors below:                                                  

What makes Hot Stamping or Foil Stamping so important on your Prints? Here are some reason for you to consider on why should you add Hot Stamping to your prints.

Standing Out From Competition

It could not be argued that Hot Stamping definitely will make your prints more visually appealing compared to the ones who did not. Thinking of it as a label with hot stamping. Sticking a hot stamped label on your product, and your product is then being placed on the shelf together with other product which labels aren’t hot stamped. Unarguably, the gold foil colors will surely catch your customer’s eyes first compared than the ones which did not use hot stamping on their labels. In this case, your product wins already in the first step.

Luxurious

Everybody knows gold and silver is expensive and precious. Gold and silver always represent luxury. A good product which fails in packaging will not be able to communicate with their customers about its competitive advantage. Packaging and Labels is the first and most important thing that a buyer will read and think whether or not to buy your products. Hence, luxurious packaging will adds value to the customer’s perspective on your products. Oh yes, don’t forget, luxurious goods are always sold at a higher price. You can also charge more for your products if your brands communicates “luxury”.

With the two main reasons on why you should use hot stamping on your prints, we believe you will also understand why Hot Stamping is an inevitable finishing option that you should use for your prints. Therefore, in the following article, you are about to read on the tips and tricks to prepare a perfect artwork for Hot Stamping printing jobs. Do keep yourself updated on the latest promotion on printing by subscribing to Printoka.com. We do have a lot of products available online, and you are able to customize your prints creatively according to your preference. Hassle-free printing begins here at Printoka.com.